Your first Facebook & Instagram ads for new clients

Inside the course

Step by step, start to finish

1. 1

   Before you spend: accounts, rules and your numbers10 min

   Set up your Meta business portfolio, Page, Instagram account and ad account properly, check whether your ads fall into a special ad category, and work out a small test budget.

2. 2

   Track results: pixel, Conversions API and consent9 min

   Set up the Meta pixel and Conversions API for real leads or purchases, respect cookie consent under UK rules, and test that events arrive in Events Manager.

3. 3

   Build a simple campaign that lets Meta do the targeting11 min

   Choose the right objective, set up one campaign and one ad set with sensible controls, and understand what Advantage+ audience, placements and budget do with your money.

4. 4

   Make three ads worth testing10 min

   Create three genuinely different ads with real images or short videos and honest copy, check them against the CAP Code, and add them to your ad set.

5. 5

   Launch, read the results and cut the losers10 min

   Publish your campaign, follow up leads fast, read the few numbers that matter in Ads Manager, and decide which ads to keep, which to cut and whether to carry on.

How it works

Not another video you forget