From the Cybrial agency team
Use AI to do the marketing work of a whole team.
The systems we use for our own clients, taught step by step: finding real search demand, building a site, writing a month of content, answering email and running outreach — with AI doing the heavy lifting and you staying in control.
Self-paced modules
Short, practical lessons. Every module ends with something working that you keep.
Community support
Ask the Cybrial team and other members. Questions answered within one working day, Monday to Friday.
Small-group calls
A monthly call capped at 15 people, so everyone gets their question answered.
Included
Every micro-course comes with it
All 12 micro-courses are included, and anything you've already spent on them counts towards the price (up to 50%).
The method
The Cybrial Customer Growth System
Five stages, one opening each week. By the end you haven't just watched videos — you've built your own system for getting found, winning enquiries and following them up.
Stage 1
Understand
Know your customers, your competitors and your tools.
Stage 2
Attract
Get found on Google, in AI answers, on social and through ads.
Stage 3
Convert
Turn visitors into enquiries and enquiries into quotes.
Stage 4
Follow up
Inbox, follow-ups and outreach that win the work.
Stage 5
Improve
Measure, review and keep getting better every week.
Built for your kind of business
One course, 3 tracks
Everyone gets the core course. Pick your business type and every lesson shows the parts written for you, plus a playbook that puts it all together for your industry.
Trades and local services
Plumbers, electricians, builders, cleaners, salons, clinics and any business serving a local area.
- · Where trades leads come from
- · Photos, proof and reviews on every job
- · AI quoting from site visits
- · Seasonal demand and capacity
- · The trades weekly routine
E-commerce
Online shops, product brands, Shopify and WooCommerce stores, marketplace sellers.
- · Product content at scale
- · Feeds, Merchant Center and Shopping
- · Email and SMS flows
- · Marketplaces and reviews
- · Customer service automation
Legal services
Law firms, solicitors, barristers and legal services businesses.
- · The rules that govern legal marketing
- · Practice area pages and local search
- · Client intake with AI, safely
- · Confidentiality, privilege and AI
- · Reviews, reputation and referrers
Curriculum
17 core modules, 84 lessons
Every module ends with something working that you keep.
Understand
Understand your business and customers
Before any AI tool: who your best customers are, what makes them buy, what your competitors do, what makes you different, and a simple marketing plan built from all of it.
4 lessons
- · Your most profitable customers
- · Researching your competitors with AI
- · What makes you different
- · Your AI-assisted marketing plan
You'll build: A customer profile, competitor snapshot and a one-page AI-assisted marketing plan.
Picking the right setup
Which AI tools are worth paying for, how they differ, the stack your type of business needs and how to keep customer data safe.
5 lessons
- · What AI can and can't do for your marketing
- · Choosing your AI tools
- · The recommended stack and what it costs
- · Data safety and your AI policy
- · Specialist AI marketing tools
You'll build: Your AI stack chosen, set up and costed, with a one-page AI and data policy.
Prompt and context engineering
Moving from one-off prompts to reusable systems: context documents, a brand voice pack and a prompt library the whole team can use.
5 lessons
- · From prompts to context
- · Building your brand voice pack
- · Projects, custom assistants and saved instructions
- · Your prompt library
- · Checking AI output
You'll build: A brand voice pack and a library of tested prompts for your business.
Connecting your tools
How your tools talk to each other, and how to connect your website, inbox, CRM, calendar and AI so work moves without copy-and-paste.
5 lessons
- · How tools talk to each other
- · Choosing an automation platform
- · Your first three automations
- · Connecting AI to your business data
- · Keeping automations reliable
You'll build: Three working automations connecting your lead sources, CRM and notifications.
Attract
Assessing search demand
Using SEO data APIs to measure what people actually search for, how competitive it is and what it's worth, then having AI turn the data into decisions.
4 lessons
- · Search volume is not clicks
- · Pulling keyword and SERP data from an API
- · Reading competition and commercial value
- · Turning the data into a demand report
You'll build: A search demand report for your business, with priorities.
Local SEO and Google Business Profile
Getting into the map pack: Google Business Profile done properly, a reviews engine, local pages and citations, and tracking calls and directions.
5 lessons
- · How local search works
- · Setting up and optimising your Google Business Profile
- · Building a reviews engine
- · Local landing pages and citations
- · Tracking local performance
You'll build: A fully optimised Google Business Profile and an automated review request flow.
SEO and GEO: getting found in Google and AI answers
Classic SEO plus generative engine optimisation: getting your business cited in AI Overviews, ChatGPT, Gemini and Perplexity.
6 lessons
- · How AI search changes SEO
- · Technical foundations
- · Content that gets cited
- · AI-assisted content without penalties
- · Measuring AI visibility
- · Authority and backlinks when content is free
You'll build: An SEO and AI-visibility audit of your site with a 90-day fix list.
Content creation with AI
Writing, images, video and voice with AI that sound and look like your business, built on real demand rather than guesswork.
5 lessons
- · Content strategy from demand
- · Writing that sounds like you
- · Images with AI
- · Short video and voice
- · Repurposing one idea into ten
You'll build: A content pillar plan and your first batch of on-brand content.
Social planning: a month of content
Choosing platforms and building, batch-creating and scheduling a full month of social content in an afternoon.
5 lessons
- · Picking your platforms
- · Building a 30-day calendar
- · Batch-creating the month
- · Scheduling, AI labels and platform rules
- · Engagement and community management
You'll build: A full 30-day social calendar, written, designed and scheduled.
Paid media with AI
Google and Meta ads in the AI era: what the platforms automate, what you must still control, creative testing and tracking conversions properly.
6 lessons
- · Paid media fundamentals
- · Google Ads with AI
- · Meta ads with AI
- · Creative testing at scale
- · Tracking conversions properly
- · Reading results and optimising
You'll build: A tracked, structured campaign plan with AI-made creative ready to launch.
Convert
Web development with AI
Planning and building a fast, findable website that turns visitors into enquiries or sales, using AI builders and AI coding tools.
5 lessons
- · Choosing how to build
- · Planning a site that converts
- · Building with AI tools
- · Speed, accessibility and legal basics
- · Launch checklist and measurement
You'll build: A live, measured landing page or site section built with AI.
Build your own CMS
When off-the-shelf isn't right: building a simple content management system with AI so your team can update the site and publish AI-assisted content safely.
4 lessons
- · Do you need your own CMS?
- · Headless and lightweight CMS options
- · Building a simple CMS with AI
- · AI content workflows in your CMS
You'll build: A simple working CMS connected to your site, with a draft-review-publish flow.
Build an AI agent to answer customers
An AI agent that answers customer questions on your website, phone or WhatsApp, books or qualifies, and hands over to a human at the right moment.
6 lessons
- · What an agent should and shouldn't do
- · Building the knowledge base
- · Building a website chat agent
- · Phone and WhatsApp agents
- · Handoff, testing and monitoring
- · Privacy and disclosure
You'll build: A tested AI agent on your website trained on your own knowledge base.
AI for quotes and proposals
Faster, more consistent quotes and proposals with AI, from enquiry to signed acceptance and follow-up.
4 lessons
- · What makes a quote win
- · Building a pricing knowledge base
- · Generating quotes with AI
- · Proposals, follow-ups and e-signature
You'll build: A quote or proposal generator built on your pricing, with an automated follow-up.
Follow up
AI for prospecting and outreach
Finding, researching and contacting the right prospects with AI, set up to reach inboxes and stay on the right side of UK email law.
6 lessons
- · The law first: who you can contact
- · Finding and enriching leads
- · Deliverability: domains, authentication and warm-up
- · AI personalisation that isn't creepy
- · Building and measuring a sequence
- · LinkedIn and referral prospecting
You'll build: A compliant outreach engine with authenticated domains and a first sequence.
Using AI with email
Inbox triage, drafted replies, follow-ups and email marketing with AI, with a human approving what goes out.
4 lessons
- · Inbox triage
- · Drafted replies with human approval
- · Follow-ups and email marketing
- · Safeguards
You'll build: An AI inbox workflow drafting replies for your approval, plus follow-up templates.
Improve
Day-to-day management with AI
Running marketing week to week with AI: reporting, SOPs, admin automation, quality control and a 90-day plan.
5 lessons
- · Weekly reporting with AI
- · SOPs and delegation
- · Admin automation
- · Reviewing what AI does
- · Your 90-day AI plan
You'll build: A weekly AI-generated marketing report and your 90-day AI plan.
Pricing
Pay once for the course. Add support if you want it.
All prices include VAT.
Essentials
The full core course, self-paced.
£149
one-off
- Every core module across all five stages
- The prompt library and downloadable toolkit
- Knowledge checks, module checks and your certificate
- Course updates as the tools change
Most popular
Full course
Everything, plus your industry playbook and a month of support.
£299
one-off
- Everything in Essentials
- Your industry playbook: trades, e-commerce or legal
- Community support for your first 30 days
- A seat on a small-group call in your first month
Academy membership
Optional ongoing support and mentorship, across every course.
£49
a month · cancel online any time
- Community support, answered within one working day, Monday to Friday
- A seat on a small-group call every month (max 15)
- Every call recording
- New templates and walkthroughs as AI changes
Add it from your account after joining a course.
Questions
What's the difference between Essentials and the Full course?
Essentials is the complete core course: every module across all five stages, the prompt library, the toolkit and your certificate. The Full course adds the playbook for your type of business (trades, e-commerce or legal) and a month of community support with a small-group call. You can upgrade from Essentials later and just pay the difference.
Is this live or self-paced?
Self-paced. Each module is a set of short lessons with a hands-on task, and a new stage opens each week so you build one system at a time. Alongside that you get the community and a small-group call each month, capped at 15 people so everyone gets their question answered.
What happens after the first month?
You keep the course for good. On the Full course, community support and a small-group call are included for your first month; after that (or any time on Essentials) they come with the optional Academy membership at £49 a month, which you can cancel online at any time.
Do I need to be technical?
No. If you can use email and a spreadsheet you can follow it. Where a module uses an automation or an API, we give you the template and show every click.
Will I need to pay for other tools?
Some modules use paid tools (an AI subscription, an outreach sender, an SEO data API). We show free or low-cost options wherever they exist and the realistic monthly cost of each.
Can I cancel?
The membership can be cancelled online at any time from your account and stops at the end of the month you've paid for. For the course, you choose at checkout to start immediately, which means the usual 14-day cancellation right for digital content no longer applies once you have access — the checkout explains this before you pay.
Is the email outreach legal?
The outreach module starts with UK rules (PECR and UK GDPR): who you can email without consent, who you can't, and what every email needs. It's education, not legal advice, but it's built to keep you on the right side of the rules.