Your first Google Ads campaign, without wasting money

Inside the course

Step by step, start to finish

1. 1

   Can Google Ads pay for itself?10 min

   Work out the most you can afford to pay for an enquiry and set a small, capped test budget before you open an account.

2. 2

   Set up your account without leaking money10 min

   Create a Google Ads account in Expert mode, build a Search-only campaign and switch off the default settings that waste a beginner's budget.

3. 3

   Choose keywords that bring buyers11 min

   Build a tight keyword list around buying intent, pick the right match types and write a negative keyword list before you launch.

4. 4

   Write ads and a page that converts10 min

   Write a responsive search ad with honest, specific headlines, add the assets that earn more clicks, and send people to a page built for that one service.

5. 5

   Track real enquiries, with consent10 min

   Set up conversion tracking for forms, calls or sales, handle cookie consent properly with Consent Mode, and test every conversion before you launch.

6. 6

   Launch, then run a careful first fortnight9 min

   Run a pre-launch check, go live, then use the search terms report and a simple weekly routine to cut losers, keep winners and decide what happens next.

How it works

Not another video you forget